MasterCard – Check In to the Ballgame
“Check In to the Ballgame” was a location-enabled mobile contest that sent New Yorkers on a scavenger hunt through the streets of New York to locate specially positioned Yankees stadium seats.
Once located, participants used their smartphones and geo-coordinates to check-in and secure an entry for a chance to win Priceless Surprises from MasterCard.
Pomp Productions was contracted by Team Digital Promotions to build and maintain the full experience which included:
- Database driven backend
- Custom game mechanics
- Date & time sequenced geo-locations
- Live coordination with real-time events
- Google Maps integration
- Facebook authentication
- Omniture analytics integration