MasterCard – Check In to the Ballgame

“Check In to the Ballgame” was a location-enabled mobile contest that sent New Yorkers on a scavenger hunt through the streets of New York to locate specially positioned Yankees stadium seats.

Once located, participants used their smartphones and geo-coordinates to check-in and secure an entry for a chance to win Priceless Surprises from MasterCard.

Pomp Productions was contracted by Team Digital Promotions to build and maintain the full experience which included:

  • Database driven backend
  • Custom game mechanics
  • Date & time sequenced geo-locations
  • Live coordination with real-time events
  • Google Maps integration
  • Facebook authentication
  • Omniture analytics integration